Writing Your Underwriting Acknowledgements

by kagaradio

Sponsoring a program on non-profit radio or TV is just one part of a public relations or marketing strategy – the other part is getting public credit for your donation. In commercial radio and television, your investment typically provides you with time for what is appropriately called a “commercial” or advertisement. Public broadcasting announcements are different due to the non-profit nature of these stations — and regulations imposed by the Federal Communications Commission. For these reasons, nonprofit radio or TV stations provide their underwriters with a short announcement to identify – rather than promote – the sponsor. This is typically placed at the beginning or end of the program and fits the criteria of “brief, descriptive information on products and services.”