Information on businesses that support 98.1 The Word.
Written by Michael Justis on . Posted in Our Underwriters.
Written by kagaradio on . Posted in Our Underwriters.
Sponsoring a program on non-profit radio or TV is just one part of a public relations or marketing strategy – the other part is getting public credit for your donation. In commercial radio and television, your investment typically provides you with time for what is appropriately called a “commercial” or advertisement. Public broadcasting announcements are different due to the non-profit nature of these stations — and regulations imposed by the Federal Communications Commission. For these reasons, nonprofit radio or TV stations provide their underwriters with a short announcement to identify – rather than promote – the sponsor. This is typically placed at the beginning or end of the program and fits the criteria of “brief, descriptive information on products and services.”
Written by Michael Justis on . Posted in Our Underwriters.